This is what the Seinfeld Curse does to you

What is the Seinfeld Curse?

The "curse" that has been put on the careers of Jerry Seinfeld, Julia Louis-Dreyfus, Michael Richards, and Jason Alexander. Since "Seinfeld" went off the air in 1998, these 4 have had more busts than a South American crack house.

From "Listen Up", Alexander's attempt at portraying a sportscaster which lasted 1 season , to " The Michael Richards Show", which was cancelled after just 8 episodes, the boys have yet to make a huge impact since "Seinfeld" packed it in after 9 seasons.

Well except for Michael Richards, who decided to confront some hecklers at his comedy show in 2006. The rest is history.

But then Julia Louis-Dreyfus came onto the scene and won an Emmy Award for her role on "The New Adventures of Old Christine" a few years ago. So I guess, technically, the curse is over. I don't necessarily agree. The curse will be over once all 4 have succeeded in a project post-"Seinfeld".

Meanwhile, Jerry Seinfeld decided not to start up any new shows after 1998, making a few guest appearances here and there. But in 2007, Seinfeld's first major role in almost 9 years took place.

"The Bee Movie"

So how could he make sure his new film got noticed? How could he pry people to the theater to see his role in the animated flick as a bumblebee? How could he make sure to remove himself from the wraths of the Seinfeld curse?

Well why not fly off a building.



There was the star of the greatest TV show of all-time flailing through the air trying to get some publicity for his new movie. The movie fared pretty well, getting nominated for a few Kids Choice Awards and a Golden Globe Award, but not winning. So I guess you could say, the curse continues for poor Jerry.

Only one thing will put the Seinfeld curse to rest.... A reunion show. (And, no, the one in the recent season of "Curb Your Enthusiasm" DOES NOT count.)

Anyways, back to the stunt. Seinfeld teamed up with the Cannes Film Festival to put on this stunt. Seinfeld has had so many oddball ideas in the past, (eg. plotlines for his show) and it was really no surprise that he came up something so goofy yet intriguing.

The definitions that I have heard concerning publicity stunts are basically events that take place to promote something, and are covered by the media. Without the media, these events would not be really newsworthy.

A bumblebee jumping off a building and being held up by a few strings? Looks like a publicity stunt to me.

As for publicity stunts, they'll always be around. No matter how many millions of dollars you have, like Mr. Seinfeld, the interested onlookers and the swarm of media will never get old for the celebs.