Wednesday, November 17, 2010

What's in your bowl?

A few weeks ago in editing class, we touched on how many names of stadiums, roads, buildings are named after prominent figures or sponsors.

An example we mentioned is how many stadiums around North America and the world are named after a company.

Bank of America Stadium in Carolina
Minute Maid Field in Houston
Lincoln Financial Field in Philadelphia

These are just some of MANY examples of company-named stadiums. In fact, we are probably a few years away from major sporting trophies being named after companies.

The Pepsi Super Bowl
The Tim Hortons Stanley Cup

Can you imagine?

American College Football has already done this in a pretty big way. At the end of each season, there are about 30 games called "bowl games" that teams play in. There's a national championship game and then there are these 30 other bowl games, which, frankly, mean nothing.

But don't tell that to the big companies. They have no problem associating their names with the bowls.

A long time ago, there used to be a few bowl games every year. The Rose, The Cotton, The Sugar, The Orange. That's it.

Now there's the Little Caesars Pizza Bowl

Advocare V100 Independence Bowl

PapaJohns.com Bowl.

Roady's Humanitarian Bowl.

The St.Petersburg Bowl presented by Beef O'Brady's.

Heck, even the classic bowls have been given brand names. The FedEx Orange Bowl. The Allstate Sugar Bowl.

Why the Roto Rooter Toilet Bowl hasn't been thought of yet is beyond me.

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